2009年10月9日 星期五

【Brand】journal- Chloe introduction

http://www.brand.net.tw/brand/brandstory/BrandStory.aspx?BSINDEX=19

I’ve seen the brief introduction of Chloe on fashion magazine, and am deeply fascinated by it. There are mainly two parts to account for my preference toward it as follow. On the one part, Chloe plays a representative and classic role in French fashion world but never makes people feel like the same old stuff; on the contrary, it catches the new trend and reach the voguish peak. On the other part, Chloe’s logo tends to narrow in a small side; different from FENDI, LV, or Coach, it never shows off.

So many people are crazy about buying name-tagged goods; they would rather spend their monthly salary buying a name-brand bag by pulling their belt than live in comfortable and healthy life. Besides, their motivation is worth of discussing; some say that buying name-brand goods is required, due to the durable texture and suitable social position, but chances are that they buy out of vanity.

The values are different from person to person, no correct answer about buying luxury.

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